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CANADA’S 150TH BIRTHDAY LOGOS TESTED AHEAD OF 2017 ANNIVERSARY
The federal government is already testing logos for the country’s 150th birthday bash, according to a report prepared for the Department of Canadian Heritage. The report says Canadians want a symbol that reflects pride, celebration, unity, youth and multiculturalism to brand the country’s upcoming birthday.
It’s still a few years away, but the government is preparing the visual identity for the promotion and advertising campaign for 2017 events. The results were released from focus group testing. The research...